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    Are You Ready For A Business SMS Platform?

    Last updated June 11, 2020
    SnapDesk Masthead Devices

    How to Know if You’re Ready for a Business SMS Platform 

    What kind of messaging technology do you use to reach contacts and customers?

    Does your business or organization use a burner phone or a consumer messaging app? Perhaps Facebook Messenger, GroupMe, WeChat, WhatsApp Line or even Slack? 

    If your answer for any of those is yes:

    Does your current messaging solution have these features?

    • Schedule messages

    • Save messages as templates

    • Add personalization tags

    • Send group messages without reply all

    • Send recurring scheduled messages

    No? Well, you have smarter options. Business SMS services can do all of those things and scale with your needs.

    Many small businesses and organizations use burner phones or messaging apps meant for consumers as quick fixes for larger messaging problems. These are accessible, cheap, easy solutions.

    But you can’t reach a lot of people with a burner phone or consumer messaging app.

    Need to send marketing messages and sales messages or improve your customer support? Then you’re ready for a dedicated business SMS service.

    Suggested Article: How to Choose the Best Texting App for Your Business or Organization

    Group Texting

    What’s the Difference Between Business and Consumer Messaging?

    Features, messaging volume and message delivery separate business SMS platforms from burner phones and consumer messaging apps. Here’s the full breakdown:

    Business SMS vs Consumer Messaging Apps and Burner Phones

    Business SMS Services Consumer Messaging Apps Burner Phones
    Message Send Rate Up to 10 Messages Per Second 1 Message Per Second 1 Message Per Second
    Message Delivery From App to Any Phone From App to App ONLY From Phone to Phone ONLY
    Add Multiple Users Yes No No
    Works on Any Device Yes No No
    Scheduled Messages Yes No No
    Automated Messages Yes No No
    Group Messages Yes Yes Yes
    Group Texts Without “Reply All” Yes No No
    Saveable Templates Yes No No
    Personalization Tags Yes No No
    Opt-in/Out Control Yes No No
    Integrations Yes Yes No

    Why Burner Phones and Consumer Messaging Apps Won’t Solve Your Messaging Problems

    A dedicated business SMS service allows you to automate messages and reach more people via the existing SMS text messaging network.

    Burner phones and messaging apps work great for small, siloed teams. They’re great when you need to send a few messages to a few people. 

    But once you need to increase your messaging volume and add users, you’ll need a dedicated business SMS solution.

    Imagine your entire team trying to text or call clients and customers. You can’t do this effectively from one phone or a single messaging app on one device. 

    Neither option handles multiple conversations well. Messaging gets messy. 

    There’s also no oversight. Your team has no way to collaborate on messages or responses and no way to schedule, automate, or scale.

    Finally, consumer messaging apps only send messages through their own app interfaces using their own networks. 

    The person on the other end of the message has to have the app to get the message. If you use SMS you can reach everyone.

    TCPA Compliance Checklist

    Top 12 Features You Get With a Business Texting Service

    1. A Dedicated 10-Digit Phone Number

    Many business SMS platforms allow you to use your existing phone number. Some even utilize toll free 800 numbers as short codes for even greater messaging volume.

    Other platforms like SnapDesk will give you a new local, 10-digit, text enabled, business number. 

    responses in conversation from groups or individuals need organizing. Burner phones can’t handle conversations at volume, making effective communication difficult.

    2. TCPA Opt-in and Opt-out Monitoring

    Opt-in and opt-out TCPA compliance is essential when it comes to SMS marketing campaigns. TCPA stands for Telephone Consumer Protections Act (1991).

    For businesses and organizations all marketing and promotional messages must comply with federal TCPA regulations.

    The full TCPA guidelines outline when and how you can contact consumers. They also require that you give consumers a way to opt-out of messaging. 

    All business SMS platforms give you a way to track who opts-in and out of messaging. These and other features protect you from accidental spam.

    3. Conversation Management

    Burner phones and consumer messaging apps aren’t made to handle a lot of out-going or incoming messages. 

    You can send and receive texts and messages 1-on1 but you can’t manage groups or send messages without “reply all”

    All business text messaging services allow you to carry on private 1-on-1 conversations and message large groups at the same time.

    4. Group Text Messages

    The group texts you’re sending from your iPhone, Android or other messaging app have limitations when it comes to groups.

    For contacts, there’s no privacy. Everyone sees everyone else’s individual text messages and there’s no way to carry on private conversations at scale. 

    Text messaging platforms like SnapDesk scale this up. You can create multiple groups, apply text message templates, and send group messages to individual contacts.

    5. Text Message Templates

    As a small business or organization, you probably need to send the same or similar messages to many people.

    A business SMS platform saves text messages as templates. This makes texting business hours, appointment reminders, event reminders, or answers to other frequently asked questions easy.

    With a burner phone, there’s no way to save message templates. For each message, you have to reply each one in real-time.

    6. Text Message Scheduling

    Scheduling text messages benefits businesses and organizations of all sizes.

    Scheduling a text automates the messaging process and saves you time. Reminders, appointment updates, event invites, notifications - you can schedule it all and automated at scale.

    Burner phones and other messaging apps don’t offer this time-saving feature.

    7. Automation

    A business SMS service can also automate your most important messaging processes.

    For example: you can send alerts and reminders to thousands of people on a list on a recurring basis. Just set it and forget it.

    You can also send automated responses for certain queries. If someone texts a question about your business hours you can send them an automatic response.

    8. Personalization

    When you’re messaging at scale personalization becomes important. Personalization increases the chances that the person receiving the message will engage with it and respond or take action.

    It gets harder to personalize messages when you scale up your messaging and start sending to a lot of people.

    All business SMS services give you access to text messaging personalization features like tags

    Tags look like this: {First Name} and they allow you to insert contact information into the message without typing it.

    Typically you’ll create and save a message template that you want to send to a group.

    There’s no need to save and send the same message over and over again. Just insert a tag and the contact’s first name gets inserted automatically.

    9. Team Collaboration

    Burner phones and consumer messaging apps limit your team’s ability to monitor or respond to a conversation in real-time. 

    The best business texting platforms allow you add multiple users to your account. With this feature, you’re enabling your entire team to respond to messages and even internal communications

    Your customer service and customer support will also benefit from team collaboration. 

    10. No App Downloads

    Most all business SMS platforms allow you to send and receive messages from any device, including your desktop computer.

    But mobile apps like Slack, Facebook Messenger, WeChat and WhatsApp are different. They all rely on both you and your contact having the messaging app on their phone.

    When you send a message on these networks it’s actually getting delivered via the app’s own dedicated networks. Not the larger SMS network.

    This makes it harder for you to reach contacts customers directly. Everyone has a phone number. But not everyone is willing to download an app just to talk to your business or organization.

    11. Cheaper Messaging Rates

    When you use a burner phone, you are setting up a separate number on your personal or business data plans. 

    Every text you send and every call you make gets billed at a premium. 

    With all text messaging services, you typically pay a monthly or annual subscription fee. This gives you access to bulk SMS messages at a discount.

    Business SMS platforms can offer these discounted rates. They have access to larger messaging networks and they’re built for bulk messaging.

    Because of messaging volume, the cost per message actually decreases and the savings get passed on to you.

    Suggested: Check out SnapDesk’s Pricing

    12. Integrations

    Burner phones don’t typically integrate with the other business applications and platforms you use on a day-to-day basis. 

    There are a host of messaging integrations for consumer messaging apps. Other services like Zapier also help you pass data back-and-forth between other applications.

    But, these services don’t have the same functionality and data storage as native integrations. 

    For example, the best business texting services integrate natively with accounting apps like Quickbooks Online and Xero. Others integrate with customer management tools like Salesforce or Hubspot.

    How to Choose the Best Text Messaging Services for Your Business or Organization

    Businesses need smarter tools to communicate with customers. As you can see, burner phones and consumer messaging apps just don’t cut it.

    It's why SnapDesk provides businesses and organizations of all sizes with smarter text messaging tools. We make it easy for you to connect with your contacts and customers.

    As a business or organization you have a lot of choices when it comes to selecting a business SMS platform. Check out our guide to choosing the best texting app for your business or organization and feel free to start a 7-day free trial of SnapDesk with 100 free text messages.