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    Guide to SMS Text Message Surveys and Polls

    Last updated June 14, 2020
    Survey Text Messages and Text Message Polls

    How to Send Survey Text Messages and Text Message Polls with Google Forms

    Conducting polls and surveys can help your business or organization strategically learn, grow, and in some cases improve customer service.

    Conducting surveys and polls used to require resources, effort, and survey software.

    But now, anyone can get valuable feedback with text messaging and Google Forms.

    In fact, 45% of text message users have already interacted with businesses and organizations using some sort of text message survey or poll. These numbers are expected to grow as more businesses and organizations start texting.

    Poll vs Survey

    Poll: A poll is typically a single multiple-choice question that gives you quick insight into a person’s preferences or choices. Use a poll when you need quick insight into a person’s choice.

    Survey: A survey is more extensive than a poll. It asks multiple questions, gathers information, and generalizes results in groups. Use a survey if you’re ready to spend time analyzing results.

    Poll Survey
    One multiple choice question Wide range of multiple questions
    Gets immediate feedback Includes text comments
    Little to no analysis needed Requires analysis

    Advantages of Sending SMS Surveys and Polls

    If you’re sending email surveys or polling people over the phone, you’re missing out. Compared to email and voice, SMS text messaging gets way more engagement and much more response.

    Emails only have about a 20-30% open rate and about a 6% response rate.

    Because text messages have a 98% open rate and 45% response rate you’re sure to get some answers. Texting makes it easy to find out what people are thinking.

    With survey software like Google Forms, a simple poll takes you a few moments to set up and send out. For the recipient, it takes even less time to answer.

    6 Ways to Use a Text Message Survey or Poll

    Here are five of the most effective ways to use a text message poll: 

    1. Send a Link to a Review or Survey Site

    If you aren’t already sharing your Google Review link with customers, you should be. Text messaging makes getting more Google reviews easier. 

    Links are also versatile. Include a link in your text and you can take people anywhere.

    2. Determine NPS (Net Promoter Score)

    NPS is more "techy", but it helps you measure customer experience and predict growth.

    You can try calculating your NPS on a scale of 0-10 by sending a message like this: “0-10 How likely are you to recommend [business or organization] to a friend?”

    Those who respond then get grouped based on their answer as promoters, passives, and detractors.

    3. Multiple Choice Poll

    Ask recipients “how did you hear about us?” Or “When’s the best day/time to host this event?” Or “When are you free to do something?”

    4. Open-Ended Poll

    Solicit feedback from your event attendees or find out what people are most interested in. Or ask an open-ended question to your audience.

    5. Customer Experience Survey

    Evaluate customer satisfaction by sending out an extensive customer experience survey. Try asking for feedback after someone purchases your product or pays for your services or visits your office after an appointment.

    6. Text to Vote

    Texting to vote works the same as a multiple choice poll. Create a text to vote poll when your business or organization needs to give your people a voice in decision making.

    Business Text Messaging for Polls and Surveys

    What is Google Forms?

    Google Forms is a free survey tool available as part of Google’s G-suite for businesses. It’s also open for personal use for anyone with a Gmail account.

    With Google Forms, you can manage event registrations, collect RSVPs, create quick opinion polls, and much more, all in real-time.

    Responses to your surveys get collected automatically in Forms complete with response info and charts.

    How to Create a Google Forms Survey or Poll

    You can use Google Forms to send surveys and collect feedback using the following steps.

    1. Create your survey or poll by logging into Google Forms with your Gmail account. 

    2. Pick the question type you’d like to send out (these include short answers, multiple-choice, checkboxes, dropdown’s and so much more).

    3. Feel free to customize the theme, colors, font, and background for your survey to match your brand.

    4. Next, set your response settings. For example, you may or may not want to limit users to one response or give users the ability to edit their response.

    5. Get the link to your form. 

      1. First, open your form in Google Forms. 

      2. Second, in the top right corner, hit Send.

      3. Third, click the Link icon and copy the link that appears.

    6. Shorten your link with a URL shortener like bit.ly

    7. Copy and paste your link into a text message.

    How to Use a Text Message Survey Tool With Google Forms

    To create a poll in a text message all you have to do is copy and paste the link to Google Forms.

    With a text messaging platform like SnapDesk, your business or organization can send text that includes a link to your Google Forms survey. You then get nearly instant feedback and responses in Google Forms. 

    Sending surveys and polls via text message is often more effective because you can reach people directly on their phones. This is partly why also text messages have one of the highest engagement rates. 

    When you couple text messaging’s high response rates with the simplicity of Google Forms you’re just one click away from tallying results.

    Example Survey Text Message Templates

    Meeting Date/Time Poll SMS Template

    Hi {First Name}, 

    What’s the best day/time for you to meet this week? Please fill out this poll: https://w.wiki/U and let us know. Thanks!

    Feedback SMS Template

    Hi {First Name}

    Thanks for visiting the office today. If you have some time, please feel free to leave our team some feedback. Here’s the link to the quick two-question survey: https://w.wiki/U Thanks!

    Text to Vote SMS Template

    Hello {First Name}

    It’s time to vote for your person of the year! To cast your vote, please follow this link: https://w.wiki/U Voting is limited to one vote per person and closes and tonight at 5pm.

    NPS SMS Template

    Hey {First Name},

    On a scale of 1-10 how would you rate your last service? Let us know your thoughts by following this link: https://w.wiki/U Thanks!

    How to Get More Google Reviews

    Benefits of Using Google Forms SMS Text Message Polls.

    Simple Set-Up

    Google Forms is one of the easiest ways to create a poll or survey to interact with your customers. 

    With your Gmail or G-suite account, you have access to all the tools you need to customize and create your poll to fit your brand.

    It takes just a few minutes to copy and share the link to start getting valuable information from your contacts and customers.

    Immediate Engagement

    SMS polls get great responses and can quickly increase engagement with your audience. 

    Polling and surveying shows people that you value their opinions and you want their input. A gesture like this can make people feel as if they have a say in how you run things.

    That sort of commitment to the customer drives repeat business and improves brand loyalty. 

    More Honest Feedback

    More responses and better engagement give you data you need to make more informed decisions.

    When consumers answer a survey over the phone, they often feel uncomfortable and may not be 100% upfront with their answers.

    A text message poll lets people answer your survey questions in their own time, and in their own way. 

    This often leads to much more constructive and informative feedback.

    Instant Analytics

    With a Google Forms poll you have access to your response data instantly. 

    When your customers fill out the form, Google Forms compiles the results in a way that lets you use the data as soon as it comes in.

    You can also save all of the results in Google Sheets and refer to it whenever you need.

    Start Polling Your Contacts and Customer with SMS Surveys and Polls

    Creating a text message poll is a great way to collect customer feedback, build excitement with your customers, and give people a chance to voice their opinions. 

    SnapDesk makes it easy to send a text message and interact with your contacts and customers.

    Simply create a text message template, drop in your Google Forms survey link, and send it to your entire contact list. 

    Want to try it out for yourself? Sign up for a 7 Day Free Trial